THE ONGOING INITIATIVES
Climate Messaging in 2018
In 2014, the Climate Table commissioned California-based Goodwin, Simon Strategic Research to undertake Maine-based messaging research. Our objective was to develop an understanding of how Maine people think and feel about the climate issues we identified. We sought, through research, to discover the most effective messages and messengers when talking about climate issues, impacts and actions with Mainers. The message research was undertaken in stages across the state, addressed all five of the Top Five Climate Issue Areas and was completed in 2017.
We are sharing what we learned from the messaging research. Working collectively towards a common language, we believe we can make real inroads in educating and engaging people on essential climate issues.
We are rolling out a program of 24 trainings during the course of 2018. Diverse organizations are invited to co-host trainings with the Climate Table. Please apply if your organization would like to co-host a training with the Climate Table.
The Maine Climate Table has completed in depth, social science based research about Mainers’ attitudes about climate change. We tested five top priority issues for Maine: Energy Efficiency, Renewable Energy, Oceans/Freshwater, Farming and Food Systems, and Dedicated Financing for climate action in all of these areas.
Download the Summary of Messaging Research Findings.
We learned a great deal from this research and we want to share what we learned. We hired a local trainer and are currently offering Message Training to interested organizations and groups of people. To apply to co-host a message training presented by the Climate Table, click here.
The Energy Efficiency Action Plan
Almost two years ago, the Steering Committee decided to turn its attention first to the issue of energy efficiency. Our goal, to increase the uptake of energy efficiency in Maine in three categories of building stock: residential (which includes rural and low income), small business and municipal, is concrete and measurable and supported by a detailed Action Plan.
Prior to developing the Action Plan, the Climate Table developed a Map of the Energy Efficiency System in Maine. The System Map identified, in detail, obstacles and opportunities for expanding energy efficiency in the state. We then held two Convenings, attended by a broad range of individuals involved in energy efficiency work or in other community based action in Lewiston-Auburn, the Mid-Coast or Down East Maine. The Convenings generated many new, innovative, but still very practical, ideas that could move us toward our goal of expanding energy efficiency. They also helped us to identify new partners that could lead or support the energy efficiency work. We used information generated as part of the Systems Map and the Convenings to give substance and details to the Action Plan.
Collaborating with Climate Table member organizations, we are piloting new or tweaking existing approaches that have the potential to scale up energy efficiency in three categories of building stock: residential, small business and municipal.
The 2018 Election Plan
The Climate Table is collaborating with E2Tech and many other individual organizations to raise awareness of climate and energy challenges currently facing the state. We will offer a series of Convenings during primary season and will continue during the remainder of the election season. This effort is non-partisan and is intended to educate voters and candidates alike as well as keep these critical issues front and center as we evaluate new leadership for our state.