Maine Climate Table
Working together for climate action in Maine
Maine Highlands-83.jpg

Communicating with Mainers on Climate Change

Messaging on Climate Change

Over the past three years, the Climate Table has made a significant investment in messaging research. We retained Amy Simon and John Whaley of Goodman Simon Strategic Research of Oakland, California, to undertake in-depth, Maine-specific research to help us understand how to effectively communicate with Mainers about climate change and identify the most effective messengers. That work has been completed, and a toolkit prepared for the Climate Table to use to train advocates and share our findings with individuals. Our objective is to introduce a common language that is far more likely to reach people concerned about this issue.

 Tending farmers market in Portland.

Tending farmers market in Portland.

 Skijoring in Fort Kent.

Skijoring in Fort Kent.